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A Ho Hum Holidays: How to Survive the Holiday Shopping Slump

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A&M’s Consumer Sentiment Survey revealed that consumers expect to decrease apparel spend by 20% and jewelry & accessories spend by 33% in the next 6 months.

Many brands are sitting on an excess amount of inventory after the over-ordering frenzy during the supply chain challenges of last year and the increased demand for luxury goods post-shutdowns. This especially leaves fashion and accessories brands vulnerable to a crash in consumer demand. With sunk costs in large holiday marketing campaigns and continued high labor costs, brands could be left cash-strapped with substantial amounts of inventory post-holiday season.

In this piece, we have outlined actions apparel and accessories brands can take immediately to mitigate risk this holiday season to survive the Holiday Slump.

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