How big brands are betting on loyalty programs, trend forecasting, and limited-time-only deals to ring up sales in an inflationary market.
To combat inflation, Target tapped price markdowns to prune perishables and dated seasonal inventory, making way for in-season items, holiday fare, and exclusive merchandise collections, said Lakshman Lakshmanan, Senior Director of the consumer and retail group of Alvarez & Marsal, a professional services firm specializing in business transformation.