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Chris CreytsSenior Director

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to pursuing
your path

The honest truth is that 10 years ago, graduating undergrad with a degree in economics- I didn’t really know what I wanted to do. I had lots of interests, but none of them felt like an obvious next step. Instead, I saved money from my summers interning in finance and set out traveling. For several years I’d set aside 1-3 months to pursue whims, curiosities and backpack around the world.

Along the way, I like to think there were three things that guided my decisions and helped me find the path to an incredibly rewarding career in consulting and ultimately, a home at CRG.

  1. Challenge yourself intellectually or you’ll quickly get bored
  2. Run to where the people feel right
  3. Be proud of the work you do and the problems you solve

Challenging yourself at CRG is inherent in what our teams live and breathe every day. Each problem that we work on is dynamic, seldom having clear or straightforward answers. Whether helping a beauty brand develop a blue sky growth strategy anchored on a new retail concept, leading a cost takeout that enables a leading apparel retailer to reinvigorate their innovation pipeline, or planning for the future of grocery, these questions inspire passionate debates in our team rooms, demand unconstrained thinking and lots of whiteboards.

Even more inspiring than the challenges we solve for are the people that we’ve gathered at CRG.

Even more inspiring than the challenges we solve for are the people that we’ve gathered at CRG. Our team is a dynamic blend of life long retail consultants and former industry operators (former CMO’s, CTO’s, CEOs, GMs, Brand Presidents) that bring tangible, ‘in-the-trenches’ experience and industry expertise to every engagement. In addition to being talented consultants and operators, our people are inspired, versatile, and highly accomplished in all their pursuits. Our team has D1 collegiate athletes, multi-lingual aerospace engineers, former ballet dancers, famous food bloggers, special forces army officers, musicians and proud parents. I am constantly impressed with their achievements both at work and outside the office.

Finally, I’ve found it easy to be proud of the work my colleagues and I lead thanks to the level of care that goes into our recommendations, the ethical standards of the MD team and the relentless drive to get to the right solution for the client. Not only does it feel good, but it’s reflected in the level of relationships we build both internally and with or clients.

If any of the above resonates with you- I encourage you to reach out. Send me or one of my colleagues a message and learn more about us and the work we do as a rapidly growing firm.

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