Carly Shapiro is a Manager with Alvarez & Marsal Consumer and Retail Group in Dallas. After interning with A&M over the summer and working part-time while getting her MBA, she joined full-time in August 2021.
Here’s an account – in Carly’s words – of a typical day working as an A&M Manager.
While eating my breakfast taco, I check my A&M emails and make a list of what needs to be done that day for the workstreams I’m owning.
Carly’s client is a $350M female-founded clean beauty brand. The company brought on A&M to identify and implement opportunities for growth through customer acquisition and retention. Carly has created and launched a targeted pilot to test and learn growth opportunities, optimize performance marketing, and increase membership retention.