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Walmart’s Bettergoods is targeting higher-income grocery shoppers – here’s why
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As seen in Supermarket News
The retail giant is attempting to draw in a new customer base with its new better-for-you line
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The strategy behind Bettergoods is to attract shoppers in a higher income bracket with quality food, according to John Clear, senior director at global professional services firm Alvarez & Marsal Consumer Retail Group.