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5 Insightful Minutes | Shein’s Disruption Of Fast Fashion: Consumer Analytics, Agile Supply Chain, And Rapid Growth
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In this short video, Joanna Ranagarajan, Managing Director at the A&M Consumer and Retail Group, explains how Shein has disrupted the fast fashion industry and discusses what other retailers can learn from the disruption.
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Learn about Shein’s key strategies, including incorporating consumer feedback into product development, optimizing supply chain agility, and leveraging social media marketing.