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Higher-income households wait for apparel sales: report

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As seen in FashionDive

Top earners are especially aware of “retailer promotional patterns” in clothing, according to the Spring 2024 Consumer Sentiment Survey from Alvarez & Marsal.

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The report, which based its findings on a survey of more than 1,800 U.S. consumers, found that consumers in households earnings between $100,000 and $150,000 were more likely to “show awareness of retailer promotional patterns” in apparel because it’s one of the categories that goes “on sale more frequently than say Jewelry & Accessories, which follows a more traditional sales pattern.”

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