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DTC Briefing: Austrian startup Waterdrop to enter thousands of retail doors after launching DTC in the U.S
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This is the latest installment of the DTC Briefing, a weekly Modern Retail+ column about the biggest challenges and trends facing the volatile direct-to-consumer startup world
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Waterdrop is known for dissolvable, sugar-free electrolyte cubes, and until now the brand has been mostly focusing on direct-to-consumer sales in the U.S., which have grown by over 400% year-over-year. After raising a $70 million Series B round in 2022, Waterdrop has its site set on the U.S. mass retail market.