Companies face mounting pressure from reciprocal tariffs in effect since August 7th and extended China tariff deadlines through November 10th, with rising costs and compressed margins demanding decisive action, according to an article by Alvarez & Marsal's Consumer and Retail Group.
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The quiet during the 90-day ‘pause’ was misleading: it was the lead-up to a major shakeup,” said Joanna Rangarajan, Michael Prendergast and Sanjay Srikanth, managing directors at Alvarez & Marsal’s Consumer and Retail Group. “For companies in denial, shell shocked and frantically trying to renegotiate with suppliers or adjust pricing models, the real reckoning will show up in second-half financials. The path forward demands decisive leadership within the next 30 to 90 days. Here’s how to treat this wave of tariff pressure as a freedom to rethink, reform, and reengineer business for resilience and growth.