Store Operations Transformation for Women’s Retailer
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A global, vertically integrated women’s apparel retailer was experiencing significant declining sales and margin erosion across its retail fleet. The company turned to A&M to lead a comprehensive retail transformation and building a scalable model for sustained growth.
A&M launched a rapid diagnostic to identify opportunities across the business—from customer behavior to merchandising and store operations. Our approach combined deep analytics with real-world practical solutions:
- Customer Insights: Behavioral insights and analyses of end-to-end customer journeys to uncover friction points and opportunities in both store and omni experience
- Store Observations and Sales Analytics: Significant time in stores combined with rigorous, multi-dimensional analyses to identify performance drivers, growth opportunities and inefficiencies
- Pilot-Driven Execution: Within weeks, we converted insights into action—designing and deploying pilots to test and refine practical solutions
Our work centered around three key transformation pillars:
- Consumer Experience: Revamped the sales and engagement model to elevate service and engagement at key moments in the customer journey and higher conversion
- Topline Growth: Partnered with the merchandising team to rationalize select in-store assortments, reduce visual clutter, and enhance product storytelling—leading to clearer choice architecture and higher conversion
- Profit Optimization: Rebuilt the labor model to align staffing with true store needs via segmentation and driver-based forecasting. Identified profitable reinvestment opportunities to convert labor savings into sales lift