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David’s Bridal is boosting menswear, partnering with tuxedo rental platform Generation Tux
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David’s Bridal is stepping up its menswear offerings as it looks to capture a larger part of the wedding wear market, the company told Modern Retail.
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Michael Prendergast, a managing director in Alvarez & Marsal’s consumer and retail group, told Modern Retail that it make sense for David’s Bridal to expand more into menswear. “Their execution barrier to success is very low, as they’re already doing a lot of wedding planning,” he said. “To plug the grooms in, and the groomsmen parties, seems like a natural opportunity for them.”