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Robert KreftSenior Director

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Over the past 29 years Rob has specialized in information technology management, process improvement and integration within the Consumer and Retail Industries. He brings deep experience in digital transformations, pre-acquisition diligence, mergers, acquisitions, divestitures, performance improvement, cost reduction and overall health assessments. Rob has delivered projects at companies such as Walmart, CVS Health, Nike, Big Lots, Wawa, Rockport, HMS Host, Reef, Beall’s, Kenneth Cole, Children’s Place, Ann Taylor, BJ’s, Chico’s, ExxonMobil, Petsmart, J.Crew, Ulta, Zale and REI


  • Partner, IBM, Global Services, Retail
  • Senior Vice President, SAP, Retail and Wholesale
  • Chief Information Officer, Rockport/Reef
  • Chief Information Officer, Luxottica
  • Founder/President, Zaffera


  • Special Olympics – Rhode Island. Volunteer Fundraising
  • Event and Games Management Team
  • Rhode Island Free Clinic
  • IT Board Advisor

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